You have a small
business and you haven’t bought into the social media frenzy? Guess what? Inaction
is no longer an option. People are online talking about your business as you
read this, whether you like or not. If you don’t engage in the
conversation, you risk losing your customers or worst still, your business
being misrepresented.
Here are some basic
guidelines for announcing your presence on Social Media. We hope it helps you
with your online Social Media strategy.
1.
Define your offerings: The
first step you should take before engaging in online marketing or social media
marketing and engagement is to look at what are you are trying to promote. What
are your offerings? Who are your target customers? It may seem obvious to you
but you need to make them clear to the target audience.
2.
Sign-up for Social Media: That is if you don’t already have
one. It is now unusual to find someone without a presence on one of the many
social platforms. To name a few, Facebook,
Instagram, Twitter, YouTube and LinkedIn are the most popular but there are
many others. For instance, Facebook allows you to create a business page from
your personal account Make sure you read the rules for businesses first. Others
follow a similar pattern and they all offer free sign up.
3. Find a Social Media Manager: Managing multiple social networks is daunting.
So, before you start posting content, requesting friends and adding followers, it
is advisable to engage a Social Media Manager who will be responsible for
deploying your strategy and ensuring that your business is projected in the
right manner to the world.
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